At Sports88, protecting your personal data is a fundamental obligation — not an afterthought. This Privacy Policy explains in plain, transparent English exactly what information we collect, how we use it, who we share it with, and what rights you hold over your own data as a Sports88 player.
This Privacy Policy ("Policy") issued by Sports88 ("Company", "We", "Us", "Our") — the operator of the online sports betting and live casino platform accessible at https://sports88.cam ("Platform"). It describes our practices with respect to the collection, use, storage, disclosure, and protection of personal data provided by or collected about users ("You", "User", "Player") of the Platform.
Sports88 is committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection laws and international best practices in online gaming data governance. Our Platform is designed primarily for Malaysian players, and all transactions are conducted in Malaysian Ringgit (MYR). References in this Policy to payment methods such as Touch'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, and Public Bank reflect the real local payment infrastructure used by our Malaysian user base.
By accessing the Sports88 Platform, registering an account, or submitting any personal information to us, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, please discontinue your use of the Platform immediately.
Our core commitment: Sports88 will never sell your personal data to third parties for their own marketing or commercial purposes. Your data is used solely to operate, improve, and protect the Sports88 Platform and your account experience.
The following definitions apply throughout this Privacy Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person — including name, identification number, location data, online identifiers, or one or more factors specific to the physical, economic, cultural, or social identity of that person. |
| "Processing" | Any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, consultation, use, disclosure, restriction, erasure, or destruction. |
| "Data Controller" | Sports88, which determines the purposes and means of processing your Personal Data. |
| "Data Processor" | A third party that processes Personal Data on behalf of Sports88, under contractual instruction and data processing agreements. |
| "Cookies" | Small text files placed on your device by the Sports88 Platform to recognise your browser, store preferences, and facilitate analytics. |
| "KYC Data" | Identity verification documents and information collected as part of the Know Your Customer process, including government-issued ID, proof of address, and selfie verification. |
| "Special Category Data" | Sensitive Personal Data including health information (relevant in the context of responsible gambling assessments) and financial data, which receives enhanced protection under this Policy. |
Sports88 collects the following categories of Personal Data from Users of the Platform:
Sports88 collects your Personal Data through the following methods:
Sports88 does not purchase personal data from data brokers or any third-party commercial data suppliers. All Personal Data we hold about you originates from your direct interactions with our Platform or from the technical and compliance processes described above.
Sports88 processes your Personal Data for the following specific and lawful purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, and administering your Sports88 account, including authentication, password resets, and account security. |
| Service Delivery | Enabling you to access and use all Platform features — sports betting, live casino, slots, lottery, and all other Services. |
| Payment Processing | Processing deposits and withdrawals via your chosen payment method, reconciling transactions, and managing MYR account balances. |
| Identity Verification (KYC) | Verifying your identity and age in compliance with anti-money-laundering obligations and our licensing requirements, including the21+ age restriction. |
| Regulatory Compliance | Meeting our obligations under applicable anti-money-laundering (AML), counter-terrorism financing (CTF), and online gaming regulatory frameworks. |
| Fraud Prevention | Detecting, investigating, and preventing fraudulent activity, unauthorised account access, bonus abuse, and other prohibited conduct. |
| Customer Support | Handling your enquiries, complaints, and support requests across Live Chat, email, and other communication channels. |
| Responsible Gambling | Monitoring betting patterns to identify potential problem gambling indicators and to administer self-exclusion, deposit limit, and cooling-off requests. |
| Platform Improvement | Analysing aggregated usage data to improve Sports88's performance, features, game library, and user experience. |
| Marketing Communications | Sending you promotions, bonus offers, and platform updates — only where you have provided explicit consent, which you may withdraw at any time. |
Sports88 processes your Personal Data on the following legal bases, depending on the nature of the processing activity:
Where Sports88 relies on consent as the legal basis for processing, withdrawal of that consent will not affect the lawfulness of processing carried out prior to withdrawal. Certain data processing (e.g., KYC verification, AML monitoring) is mandatory and cannot be opted out of while you maintain an active account, as it is required by law.
Sports88 does not sell, rent, or trade your Personal Data. We share your data only in the following limited and controlled circumstances:
We engage carefully selected third-party service providers who process Personal Data on our behalf under strict contractual data processing agreements. These include:
Sports88 may disclose Personal Data to competent regulatory authorities, law enforcement agencies, or courts where required to do so by applicable law, court order, or regulatory directive — including in the context of AML investigations or suspected criminal activity. Where legally permissible, Sports88 will endeavour to notify affected Users of such disclosures in advance.
In the event of a merger, acquisition, restructuring, or sale of all or substantially all of Sports88's business assets, your Personal Data may be transferred to the relevant successor entity, subject to that entity assuming the obligations of this Privacy Policy with respect to your data. You will be notified of any such transfer in advance via email or a prominent notice on the Platform.
Sports88 will never share your Personal Data with third-party advertisers, data brokers, or commercial marketing companies without your explicit prior consent. This commitment is absolute and applies regardless of any commercial arrangement between Sports88 and its business partners.
Sports88 uses cookies and similar tracking technologies to ensure the Platform functions correctly, to enhance your user experience, and to gather anonymised analytics data. The following categories of cookies are used:
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Essential / Strictly Necessary | Required for the Platform to function — including login session management, security tokens, and language preferences. | No |
| Functional / Preference | Remember your Platform preferences such as betting display format, odds format (decimal/fractional), and interface settings. | Yes |
| Analytics / Performance | Aggregate, anonymised data on how Users navigate the Platform — used to improve performance, identify errors, and optimise user experience. | Yes |
| Security / Fraud Detection | Technical signals used to detect suspicious login activity, identify bot behaviour, and protect your account from unauthorised access. | No |
You may manage your cookie preferences through your browser settings. Please note that disabling essential or security cookies may impair the functionality of the Platform or prevent you from accessing certain features. Sports88 does not use cookies for third-party advertising profiling or behavioural retargeting.
Sports88 retains your Personal Data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting, and reporting obligations. The following general retention periods apply:
Where Personal Data is no longer required, Sports88 ensures it is securely deleted or anonymised so that it can no longer be attributed to any individual. Anonymised, aggregated data may be retained indefinitely for analytical and platform improvement purposes.
Sports88 implements a comprehensive suite of technical and organisational security measures to protect your Personal Data against unauthorised access, loss, alteration, disclosure, or destruction. Our security infrastructure includes:
While Sports88 implements industry-leading security measures, no online platform can guarantee absolute security. You play an important role in protecting your own data — please keep your login credentials confidential, enable2FA on your account, and contact our support team immediately if you suspect any unauthorised access.
As a Sports88 player, you have the following rights with respect to your Personal Data. You may exercise any of these rights at any time by contacting us at [email protected] or through our24/7 Live Chat. Sports88 will respond to all rights requests within a reasonable timeframe, typically within 30 days.
You may request a copy of all Personal Data Sports88 holds about you, along with information about how it is being used and shared.
You may request correction of any inaccurate or incomplete Personal Data we hold about you — for example, an incorrect residential address or outdated contact details.
You may request deletion of your Personal Data where it is no longer necessary for the purposes it was collected, subject to our legal retention obligations.
You may request that Sports88 restrict the processing of your Personal Data in certain circumstances — for example, while the accuracy of your data is being contested.
You may request a copy of your Personal Data in a structured, commonly used, machine-readable format, enabling you to transmit it to another service provider where technically feasible.
You may object to the processing of your Personal Data where Sports88 relies on legitimate interests as the legal basis, including profiling for responsible gambling risk assessment.
Where processing is based on your consent — primarily marketing communications — you may withdraw that consent at any time without affecting prior lawful processing.
You have the right to lodge a complaint with a competent supervisory authority if you believe your Personal Data has been processed in breach of applicable data protection law.
The Sports88 Platform is strictly intended for persons aged21 years and above. Sports88 does not knowingly collect, retain, or process Personal Data from individuals under the age of 21. The21+ age minimum is a core eligibility requirement under our Terms and Conditions, and identity verification (KYC) procedures are in place specifically to enforce this restriction.
If Sports88 discovers or is informed that Personal Data has been collected from a person under the age of 21, we will take immediate steps to delete all such data and permanently close the associated account. If you are a parent or guardian and believe your child may have provided personal information to Sports88, please contact us immediately at [email protected] with the subject line "Minor Account — Urgent".
Sports88's Platform serves Malaysian players and processes the majority of operational data within secure data centre infrastructure designed to meet high-availability and data security standards. In certain circumstances — such as the use of third-party KYC, fraud prevention, or cloud infrastructure services — your Personal Data may be transferred to, stored, or processed in jurisdictions outside Malaysia.
Where such international transfers occur, Sports88 ensures that appropriate safeguards are in place to protect your Personal Data, including contractual arrangements that require recipient organisations to apply data protection standards at least equivalent to those described in this Policy. Sports88 will not transfer Personal Data to jurisdictions that do not offer adequate protection without implementing compensating safeguards.
Sports88 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or regulatory requirements. Material changes to this Policy will be communicated to registered Players via email to the address associated with your account, and/or through a prominent notice on the Sports88 Platform, at least seven (7) days before the change takes effect.
The "Last Updated" date at the top of this page will reflect the date of the most recent revision. Your continued use of the Sports88 Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. We encourage you to review this Policy periodically to stay informed of how we protect your data.
For your convenience, significant changes to this Privacy Policy will always be summarised in a clear "What's Changed" notice at the top of the revised document for the first 30 days following the update.
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your Personal Data by Sports88, please contact our Data Protection team through the following channels:
Sports88 takes all privacy enquiries seriously. Where you submit a formal data subject rights request, we may ask you to provide verification of your identity before processing the request, in order to protect your data from unauthorised access or disclosure.
Privacy at a Glance
Six core privacy commitments that govern how Sports88 handles every piece of personal information you share with us.
Your Personal Data is never sold to data brokers, advertisers, or commercial third parties. We share it only with regulated service providers who process it strictly on our behalf.
All data transmitted between you and Sports88 is protected by industry-standard TLS/SSL encryption. Your sensitive financial and identity data is also encrypted at rest in our secure infrastructure.
You hold eight clearly defined rights over your Personal Data — access, rectification, erasure, portability, and more. Exercise any right at any time through our 24/7 Live Chat or via email.
Sports88 uses only essential, functional, analytics, and security cookies — with no advertising or behavioural profiling cookies. You remain in full control of your non-essential cookie preferences.
We do not retain your data indefinitely. Defined retention periods govern how long each category of data is kept — with secure deletion or anonymisation applied when retention is no longer required.
Transaction and betting data is monitored to identify problem gambling indicators — a responsible use of data that protects players, not just the Platform. All such processing is carried out lawfully and transparently.
Your Privacy, Protected
Now that you understand how Sports88 safeguards your personal data, explore the platform knowing your privacy is in responsible hands. Visit our homepage or check our FAQ for more information.
Sports88 is for players aged 21 and above only. Please gamble responsibly.